AI Insights · Timothy · April 2023
Top 5 iOS Business Apps in the Middle East for Q1 2023
Discover the performance trends of the top 5 business apps on iOS in the Middle East during the first quarter of 2023, based on data from Sensor Tower.
The first quarter of 2023 saw notable activity among the top 5 business apps on iOS in the Middle East. Here’s a closer look at their performance based on weekly downloads, revenue, and active users.
Microsoft Teams experienced fluctuating weekly downloads, starting strong with 225K in early January and then seeing a decrease to 32.6K by the end of February. A notable rebound occurred in March, peaking at 130K. Weekly active users mirrored this trend, beginning at 1.46M in the first week of January, dipping to 524K in late February, and recovering to 725K by mid-March.
Zoom Workplace showed a steady increase in weekly revenue, starting at approximately $11K at the beginning of January and peaking at $21K by the end of February. Downloads fluctuated, beginning at 113K in the first week of January, dropping to 35K in late February, and stabilizing around 43K at the end of March. Active users saw moderate variation, with a peak of 404K in the first week of January and a low of 329K in late February.
WhatsApp Business maintained stable weekly downloads around 39K throughout the quarter, with slight fluctuations. Active users saw a gradual increase from 975K at the end of December to 1.07M by the end of March, indicating steady engagement.
LinkedIn: Network & Job Finder demonstrated strong weekly revenue, starting at $336K in late December and peaking at $407K by the end of February. Downloads were consistent, ranging from 17K to 27K throughout the quarter. Active users remained steady, fluctuating between 370K and 405K, with a slight increase observed in February.
BBM Enterprise had a remarkable spike in weekly downloads, reaching 168K in early February, followed by a sharp decline to 1.2K by the end of March. Revenue showed minor fluctuations, peaking at $568 in late December and stabilizing around $307 by the end of March. Active users surged to 249K in mid-February before stabilizing around 179K by the end of March.
These insights, based on data from Sensor Tower, highlight the dynamic landscape of business apps in the Middle East. For more detailed insights, visit Sensor Tower.
